We managed the social media presence of Teh Cap Botol, highlighting Teh Cap Botol Signature as the hero product.
Built around the idea of u201cZen That Brings Growthu201d, the campaign introduced Tea Meditation to express both emotional calm and functional benefits. To boost visibility and awareness, we launched a ZEN Festival yoga event with instructors and KOLs, amplified across digital platforms.
Our scope included social media strategy, content creation, social media management, and KOL activation.
